Reducing cost, increasing revenue, and generating demand have been identified as some of the top priorities of companies in Singapore Business Federation (SBF)'s recent National Business Survey. These factors as well as improvements to productivity will ensure better profitability for companies. To achieve next-level strategic and sustainable growth, companies must also seize new opportunities. The strategies to attain growth may differ from company to company depending on the industry, target market and areas of focus. To truly succeed in a competitive market, it is prudent to have a tangible long-term business growth strategy in place.

SBF launched the Boost Up initiative in January 2022, partnering with the Agency for Science, Technology and Research (A*STAR), DesignSingapore Council (DSG), IPI, Intellectual Property Office of Singapore (IPOS), Nanyang Polytechnic (NYP) and Procter & Gamble (P&G) to support the business community in leveraging brand, product and service as growth strategies. Registration is now open and you may click here to register!

icon What is Boost Up and how does it help companies?

Boost Up focuses on frameworks and tools that will unlock new areas of growth for companies. These include developing solutions based on an in-depth understanding of customers’ needs, or a roadmap that could help identify and address gaps to successfully develop a product, service or brand.

Boost Up will zoom in on two primary growth engines:

  • Product/Service Redesign
  • Brand Positioning & Marketing

Companies will be provided with step-by-step guidance to develop customised strategies and plans that can be implemented to meet their needs. Companies can access the tools offered by our partners for actual implementation through guided projects.


icon Who should sign up?

Companies that are facing the following challenges should consider signing up for the initiative:

  1. Seeking growth but do not know where to start
  2. Looking to reinvent their product but do not know how to go about it
  3. Looking to launch a new brand or rebrand their business and need support

For product/service redesign, if you desire to improve existing or create new product or service, you will be assisted through the development of a system or roadmap to identify the necessary capabilities, resources, and technologies to accelerate product development.

For brand positioning & marketing, if you have a new or existing product aspiring to grow in brand recognition and market share, you will be assisted through workshops that aim to help you develop a brand that can be associated with your target segment. There will also be resources available to get you familiar with the latest marketing tools.

Boost Up aims to provide support in these areas throughout companies’ journey in achieving growth. Boost Up can help put your plans into action. Companies from any sector are welcome to participate in this initiative.

icon What to expect?
icon Boost Up Workshops

Depending on the challenges you are facing and the growth strategies that you would like to embark on, we have the formula curated specially for you.

Workshop Theme 1:
Design Thinking & Consumer Understanding
Participants will learn how companies could use design thinking to understand the consumer journey and work on generating ideas to value add to the customer experience.
Recommended: For those starting their growth journey.

Workshop Theme 2:
Product/Service Redesign
Participants will discover the various stages of process thinking when modifying an existing product or creating a new product. This process will help businesses validate if their product modifications will result in commercial success in the market.
Recommended: For those looking to reinvent their product and explore available options for product development.

Workshop Theme 3:
Brand Positioning & Marketing
Participants will gain insights into the importance of brand strategy and having a marketing plan as well as learn fundamental skills and knowledge to develop an event branding campaign by leveraging social media marketing.
Recommended: For those who require a brand strategy for their new product or are looking to reinvent their brand to stay relevant.

Participants can choose to go through the whole journey by selecting one workshop from each theme or sign up immediately to the theme they need guidance on.

Below are the selections of workshops under each theme:

There are limited slots available for each workshop and the slots will be allocated on a first-come-first-serve basis.

These workshops are provided complimentary by our partners in support of the Singapore business community. SBF reserves the right to charge the full amount of the workshop’s fees to participants in the event of a no-show. A confirmed participant is required to notify SBF and provide a replacement at least 48 hours prior to the workshop commencement date if he/she is unable to attend the workshop.


A*STAR Collaborative Commerce Marketplace (ACCM) is a one-stop collaborative online portal that facilitates business matching, partnership, tech innovation and business collaborations amongst platform members, especially SMEs. Key features include Partner Search, which facilitates co-innovation, joint ventures and technology licensing; and Events Listing, which allows members to leverage on ACCM’s membership base to boost their event turn-out rates and to join events to deepen and widen their industry knowledge, as well as to network with like-minded professionals. This platform is available under Boost Up and you may sign up as a member here.


icon Implementation

When ready to proceed with the implementation of their growth strategy, participants will be given options for the next steps based on what they want to achieve. Participants will be able to gain access to free one-to-one consultation with consultants/ programme providers prior to embarking on the programmes offered. The one-to-one consultation is specially provided by our partners to understand the needs of the participants and ensure the programme can address the participants’ needs. SBF will continue to provide support to participants during their implementation to ensure that the programme is able to drive the desired outcome.

The programmes available are as follows:

For more details on the programmes available for implementation, please refer to our programmes.

icon FAQs and Contact Us

For more information, please refer to the FAQs here.

For enquiries, please contact the Boost Up Initiative eam using our Enquiry Form.