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SBF expects robust response for second edition of China International Import Expo (CIIE)

  • CIIE 2019 is projected to eclipse the inaugural event in both scale and scope.
  • SBF hopes to lead an even larger delegation to CIIE this year.
  • Two in three of current Singapore registrants are past exhibitors of CIIE.

6 March 2019 [Singapore] - After leading the largest and most diversified delegation from ASEAN to the inaugural China International Import Expo (CIIE) in November last year, the Singapore Business Federation (SBF) is looking forward to an even more enthusiastic response from the Singapore business community.  

SBF expects to lead an even larger and more diverse delegation for the second edition of the mega event. To date, two in three of current Singapore registrants are past exhibitors of CIIE.

Scheduled for 5 to 10 November, CIIE 2019 is projected to eclipse the inaugural event in both scale and scope. While the exhibition space for the inaugural Expo exceeded 240,000 sq m – the equivalent of 40 football fields – CIIE 2019 will boast an even larger exhibition floor of 300,000 sq m, and it will have five themes, namely: equipment, consumption, food, health and services.

Responding to the high demand for space in the Consumer Goods Hall last year, the organiser CIIE Bureau has added another hall for merchants in this sector. To reflect the more diverse showcase of goods and services, the space has also been renamed “Quality Life Hall.”

Madam Zhong Manying, Minister-Counsellor, Embassy of the People's Republic of China in the Republic of Singapore, said, “At present, enterprises from all over the world are actively signing up, and the contracted area of the business exhibition has exceeded half of the total area already.”

I am heartened that Singapore companies have actively participated in the first CIIE, and achieved fruitful outcomes. We look forward for more Singapore businesses to make use of this great platform to promote the country’s products to the world.”

New Growth Opportunities through Tailored Business Activities

In the run-up to CIIE 2019, SBF, together with other TACs, have been actively engaging the Singapore business community on the enormous opportunities that CIIE 2019 presents, with its comprehensive combination of country- and enterprise-specific exhibitions and business forums.

SBF has booked over 2,000 sq m of exhibition space with CIIE Bureau, a 40% increase from last year’s 1,425 sq m, and plans to lead a larger and more diverse Singapore delegation, with focus on sectors such as services, food and agricultural products, as well as consumer goods. SBF also hopes to work closely with Singapore exhibitors who are keen to launch new products at the Expo.

To help promote Singapore businesses and enhance their network, SBF plans to facilitate more exclusive business-matching activities during CIIE 2019 by tapping on its well-established network in China. Last year, the business matching sessions conducted by SBF and its partners saw 15 Memorandums-of-Understanding inked, valued at more than SGD152million.

Mr S.S. Teo, SBF Chairman said, “Following the success of Singapore’s participation in 2018, we hope to see even more Singapore companies, especially our SMEs, showcase their innovative products and services, exchange ideas and deepen their network and collaboration with China and the world.

CIIE is a rare international stage that brings together companies and organisations from all over the world. Trading with China can open doors to other opportunities, including the Belt and Road initiative. We urge Singapore companies to take advantage of this valuable platform that could put their business at the heart of the world’s fastest-growing economy.”

Launched by Chinese President Xi Jinping in May 2017, CIIE reaffirmed China's commitment to opening up and facilitate a more open and inclusive world economy. Last year’s event saw 3,600 companies from about 170 countries and regions transacting with some 800,000 domestic and foreign buyers and visitors, resulting in more than US$57 billion worth of trade deals signed.

Mr Ho Meng Kit, SBF CEO said, “China is a big market and there are a lot of opportunities for Singapore companies at different tiers of the market and different stages of development. With China planning to buy US$40 trillion worth of goods and services over the next 15 years, CIIE 2019 is a golden opportunity for Singapore companies to gain greater exposure to the Chinese market on this influential platform, and we look forward to positive, win-win outcomes for both Singapore and Chinese companies this November.”

Led by SBF, the delegation of 80 Singapore companies at CIIE 2018 spanned the logistics and transportation, finance and banking, education, healthcare and F&B, and high-end intelligent equipment sectors, among others. The feedback from participants was very positive.

Mr Sam Cheong, Head of Group Foreign Direct Investment Advisory Unit, United Overseas Bank, said, “The CIIE is a landmark event at which Singapore companies can network with potential business partners and explore regional trade opportunities. At last year’s CIIE, we shared with the event participants how UOB’s established network and experienced FDI Advisory teams could support them as they expand regionally. This year, we hope to offer more companies, both from Singapore and across the region, the seamless connectivity they would require for their business expansion into Greater China and Southeast Asia.”

Mr. Thomas Pek, Managing Director of Tai Hua Food Industries said, “Taking part in the inaugural CIIE reflects our confidence in China, the Chinese market and the Chinese government. As a food manufacturer with regional scope, CIIE has been an effective platform for us to broaden our base of buyers and gave us a first-hand appreciation of the consumer sentiment in China. We hope CIIE 2019 will propel our business and products to greater heights.”

In 2018, China remained Singapore’s top trading partner, with bilateral trade in goods between the two countries reaching a substantial S$135 billion.

Ms Eunice Koh, Assistant Chief Executive Officer, Enterprise Singapore said, “Singapore and China have enjoyed strong economic relations over the years, with China being our top trading partner since 2013. It will continue to be a key market for our companies as the government focuses on raising domestic consumption to drive economic growth. Enterprise Singapore will continue to support SBF on CIIE this year, and help more Singapore enterprises seek new partners and quicken their pace of entry into the market.”

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