Crisis Management & Communication
Course Overview
In today’s complex and evolving business environment, businesses are increasingly susceptible to business disruptions, anytime and anywhere. The key is to be prepared.
This course is designed to equip participants to understand the essential component of crisis management which will help to minimise impact and safeguard reputation and business.
Course Objectives
After the workshop, participants should be able to:
- Ensure minimal crisis impact and recovery
- Take action to start crisis communication
- Prepare crisis management plan
Course Outline
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Crisis Management Ø Principles of crisis management Ø Steps taken to manage a crisis Ø Implementing your response plan Ø Group exercise on a corporate crisis scenario
Crisis Planning & Preparedness Ø Introduction to crisis management Ø Definitions and characteristics of a crisis Ø Assessing vulnerability Ø Strategic crisis planning
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Crisis Communications Ø Principles of crisis communications Ø Crisis communications plan Ø Effective Messaging Ø Managing the media (Key messages & interviews) Ø Integrating the social media
Crisis Recovery Ø Post crisis evaluation Ø Damage control measures Ø Image/ Reputation Building
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Target Audience
Specially designed for Managers, Executives and employees who need to understand, establish or maintain effective internal and public communications as well as media relations.
Trainer’s Profile
The trainer has wide experience in crisis and emergency planning, and crisis management of national level crises. She has served in the Singapore public sector for 35 years in various appointments. She was the Director of Public Communications, Director of Corporate Communications, the Press Secretary to the Minister for Information, Communications and the Arts and Director of Emergency Preparedness.
Administrative Details
Ref No.: SB230101 |
