Channel Strategies for Market Expansion & Business Growth




About This Course

In today's ever-changing and competitive business landscape, understanding the intricacies of channel strategies for market expansion and business growth is paramount. This course equips you with the knowledge and skills to navigate different modes of market entry and capitalise on the dynamic world of business and entrepreneurship. Delve into the latest market trends, analyse diverse channel strategies, and formulate strategic business development plans. Consider what it takes to tackle market entry challenges, build valuable business networks, and hone your negotiation and stakeholder management skills. Foster mutually beneficial partnerships that seek to drive your business forward. Join us for this transformative course and steer your business toward another phase of growth!


What you will learn

1.      Develop strategic business development plans for target markets by evaluating product and market growth opportunities in alignment with organisational goals

2.      Lead in identifying and assessing opportunities against market entry strategies to create long-term business partnerships

3.      Direct the negotiation process to secure favourable terms with business partners to achieve desired outcomes

4.      Drive customer adoption and sales in target markets by leveraging data intelligence and customising to local needs

5.      Facilitate cross-functional relationships and networking to promote collaboration among internal and external stakeholders

6.      Evaluate the impact of proposed channel strategies and business targets to obtain buy-in

7.      Guide communication to internal stakeholders on opportunities and plans, to garner support


Minimum Entry Requirement

This course aims to equip business owners and managers in business opportunities development through different modes of market entry for commercialisation and internationalisation. It is designed to cater to learners from various backgrounds and industries, ranging from start-ups and small enterprises to established companies, as well as anyone interested in adopting a more holistic approach to business expansion.

Learners should have at least a Bachelor’s degree or equivalent educational qualifications, and be able to listen to, speak, read and write English and use numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 4. 

Methodology

This course will comprise of short lecture, discussion and case study. Learners must bring along their laptop to view their digital handout, pen and personal notebook. SBF will not print physical handout and pen. 


Assessment Method

1. Written Assessment (Short Answer Questions) = 30 mins

2. Written Assessment (Case Study) = 30 mins

Assessor-to-Learner Ratio: Min 1: 6, Max 1: 20. Date of assessment : 5 April 2024, 2pm

 

3. Oral Presentation of Project Assignment= 15 mins

Assessor-to-Learner Ratio: Min 1:1, Max 1:1. Date of assessment: Date and time to be advised

Total Assessment Duration = 1.25 hrs


Trainers

Serena Lee, Managing Partner, Imageworks Pte Ltd


Winston Chan, Group Managing Partner, FT Consulting Pte Ltd

Listed in “IAM Strategy 300: The World’s Leading IP Strategists” since 2018, Winston has been actively involved in internationalization, franchising, technology transfer, strategic planning, branding, innovation and IP management projects across countries for almost 2 decades.

Before joining FT Consulting, Winston was asset manager with CapitaLand - one of Asia’s largest real estate companies. He had also previously held a management position at the Intellectual Property Office of Singapore (IPOS), a Statutory Board under the Ministry of Law. At IPOS, he contributed actively to IP policy making whilst keeping close tabs of ground issues by overseeing the organisation’s enterprise engagement team. He currently still serves as a board member of IPOS International – the 100+ staff strong Expertise and Enterprise Engagement subsidiary of IPOS.


Course Fee

For courses commencing on or after 19 Aug 2022

 

Self-sponsored

*Company Sponsored (SME under ETSS)

Company Sponsored (Non-SME)

Before GST

After GST

Before GST

After GST

Before GST

After GST

For Non-Singaporean/SPR

$ 940

$ 1024.60

$ 940

$1024.60

$ 940

$ 1024.60

For Singapore Citizens aged below 40 years and PRs

$ 470

$ 512.30

$ 282

$ 307.38

$ 470

$ 512.30

For Singapore Citizens aged 40 years and above (MCES)

$ 282

$ 307.38

$ 282

$ 307.38

$ 282

$ 307.38


For more information the program, contact Tze Ing at [email protected] or Ching Ching at [email protected]  

Other Grant Support

Support Type

Overview

More Details

SkillsFuture Enterprise Credit (SFEC)

Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.

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Support End Date: 30 Jun 2024

Enhanced Training Support for SMEs (ETSS)

Recognizing the challenges that SMEs may face in sending their employees for training, the Enhanced Training Support for SMEs (ETSS) offers additional support for SMEs in the form of higher course fee subsidies.

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SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Recognizing that mid-career individuals may face greater challenges in undertaking training, the Government has implemented this programme to encourage mid-career Singaporeans to upskill and reskill

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SkillsFuture Credit (SFC)

SkillsFuture Credit aims to encourage individuals to take ownership of their skills development and lifelong learning. Introduced in 2015, all Singaporeans aged 25 and above will receive an opening credit of S$500.

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Workfare Skills Support Absentee Payroll (WSS)

WSS encourages low wage workers to undertake training that leads to more impactful employment outcomes.

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Absentee Payroll (AP)

S$4.50 per hour. Capped at S$100,000 per enterprise per calendar

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Funding Eligibility Criteria

Self-Sponsored

Company Sponsored

Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training.

Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training.

Trainee must achieve at least 75% attendance

Trainee must achieve at least 75% attendance

Trainee must pass all prescribed tests / assessments, and attain 100% competency

Trainee must pass all prescribed tests / assessments, and attain 100% competency

SBF reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria

SBF reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria

Trainee to provide the following details and email to [email protected]

1. Identification (ID) Type * (i.e. NRIC, FIN and Others):

2. ID Number*

3. Singaporean or Singapore PR:

4. Name

5. Date of Birth (DoB)

6. Designation

7. Trainee Email (for notification purposes):

8. Trainee Contact Number (for notification purposes):

9. CV/ Resume:

10. Employer Contact Name: 
11. SME or Non-SME:
12. UEN Number: 
13. Employer Phone Country Code:
14. Employer Phone Area Code:
15. Employer Contact Email:


*For attendance and/or assessment scores to be captured for the trainee as part of the grants disbursement criteria, please ensure both ID Type and ID Number of the trainee are correctly and consistently indicated at “Enrolment” and subsequently at “Attendance” and “Assessment” (if applicable). Otherwise, attendance and/or assessment scores for the trainee will not be captured, and funding will not be accorded.


*For attendance and/or assessment scores to be captured for the trainee as part of the grants disbursement criteria, please ensure both ID Type and ID Number of the trainee are correctly and consistently indicated at “Enrolment” and subsequently at “Attendance” and “Assessment” (if applicable). Otherwise, attendance and/or assessment scores for the trainee will not be captured, and funding will not be accorded.


Administrative Details

  1. Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  2. Trainees who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded with a Statement of Attainment (SOA) by SkillsFuture Singapore (SSG).
  3. Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  4. All notice of transfer/withdrawal / deferment must be given in writing and submitted at least 2 weeks prior to course commencement.
  5. An administrative fee of $60 (GST inclusive) will be imposed if notice is received less than 2 weeks. 
  6. If notice of withdrawal is received:

    - At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
    - Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
    - No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.

  7. SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  1. PayPal (pay by Credit or Debit card)
  2. PayNow Corporate (UEN: T02SS0073H)
  3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
  4. Billing Organisation via UOB or DBS Website/Mobile app
 
 
 
 
 
 
 
 
 

Date

: Thursday, 04 April 2024

Time

: 9.00 AM - 5.00 PM

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