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SBF and WDA Jointly Launch Mentorship for Accelerating Productivity (MAP) Programme at the Singapore Productivity Conference and Exhibition 2015

  • MAP initiative takes a holistic approach to help businesses improve innovation and productivity, with over $1million set aside for this programme to train 300 in-house productivity champions from 60 companies
  • Singapore Productivity Exhibition showcases game-changing innovation and productivity solutions

5 November 2015 [Singapore] – Companies can now boost productivity and innovation through the enhanced Mentorship for Accelerating Productivity (MAP) programme jointly developed by the Singapore Business Federation (SBF) and the Singapore Workforce Development Agency (WDA).

The new initiative was launched by Mr Teo Ser Luck, Minister of State for Manpower, at SBF’s Singapore Productivity Conference and Exhibition 2015 held today. The event is a platform that aims to inspire Singapore companies with new business insights, innovations and productivity solutions.


Mentorship for Accelerating Productivity (MAP) 

MAP is an enhancement of the previous Empowering Efficiency and Excellence (3E) programme designed for companies to embark on productivity projects to reduce manpower needs, minimise processing errors, boost productivity and enhance customer satisfaction.

WDA has set aside over $1 million to train up to 300 in-house productivity champions from 60 companies under MAP. Through the programme, companies will benefit from a holistic approach towards raising productivity. Industry advisors will provide invaluable guidance on raising awareness of productivity, identifying enterprise productivity gaps and helping to groom in-house productivity champions.

“Our ability to be productive and adaptable is critical for Singapore’s competitiveness. This is especially so as Singapore is facing the challenges of a tight labour market and an ageing population. The greatest impact will be felt by Small and Medium-sized Enterprises (SMEs). There is an urgent need for SMEs to innovate and raise their productivity, to grow their businesses in this manpower-lean environment,” said Mr Teo in his opening address.

Mr Ng Cher Pong, Chief Executive of WDA, said: “SMEs that wish to boost their productivity and become more manpower-lean will be able to embark on MAP to groom in-house productivity champions under the mentorship of productivity consultants. By building such in-house capabilities, SMEs can achieve continuous improvements to overcome business challenges and achieve manpower savings in the long run.”

“We encourage Singapore companies to learn more about such government assistance programmes and actively participate in them. For productivity schemes, we are heartened to see a good take-up so far. Most of our firms are now engaged in thinking about productivity, with many having adopted basic solutions. MAP will also complement the recently launched Lean Enterprise Development Scheme to help SMEs be more manpower lean and develop a stronger Singaporean core and I strongly urge SMEs to participate in MAP,” Mr Teo added.

Mr S.S. Teo, Chairman of SBF, said “SBF, as the apex business chamber, remains committed to working with the Government to help Singapore companies restructure and improve their productivity. Higher productivity can only be achieved if there is a collective change in mindsets by employers, employees and even consumers. Only then can our economy truly transform successfully to ensure that Singapore continues to be an attractive place to do business.”


Singapore Productivity Conference and Exhibition 2015

Attended by 450 participants, the Singapore Productivity Conference, organised by SBF and in partnership with WDA, features thought-leaders who provided useful business insights and success stories on how businesses could cultivate productivity-driven cultures and transform with technology adoption and innovative business models.

“The 3M approach to driving productivity is about staying competitive and striking a balance between revenue growth and cost management. Growth has no limit. The pursuit of greater competitive advantage is the cornerstone to long term sustainable growth. This can be achieved by ensuring the success of customers, engaging employees, and being stronger than competition. Strengthening competitive advantage is the best weapon to help Singapore build companies that can stand the test of time”, said Mr Arthur Fong, Managing Director of 3M Singapore, during his keynote address.

Arthur Fong is amongst several distinguished speakers at the Conference such as Yvonne Lim, Assistant Vice President of SingPost eCommerce, Candice Ong, Managing Director of Zalora, Joni Ong, Managing Director of Great Place to Work® Singapore and Danny Ker, Vice President of TUV SUD.

Conducted in conjunction with the Singapore Productivity Conference is the Singapore Productivity Exhibition. The exhibition aims to offer experiential engagement with participants, through thematic zones such as Smart Office, as well as Smart Technologies Experiential and Sectoral Experiential zones. These zones feature game-changing innovation and productivity solutions, such as self-check-in kiosks for hotels and robotics systems for automation.

The exhibition will also feature DBS Bank’s “Retail Disrupt @ The Bay” area. Examples of disruptive technologies beneficial to retailers for better managing manpower, rental cost and inventory, and customer experiences will be presented. Start-ups will also demonstrate how their technologies can help solve actual business problems faced by SMEs.

The two day event is also endorsed by “Way to Go”, a Government-driven outreach campaign to gear Singapore towards higher productivity; and supported by over 20 organisations including government agencies and Trade Associations and Chambers (TACs).


Information on Mentorship for Accelerating Productivity (MAP)

Opening Address by Guest-of-Honour, Minister of State Teo Ser Luck

Welcome Address by SBF Chairman, Mr S. S. Teo

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