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E-Company International Limited

Project Value: Seeking Collaboration and partners

E-COMPANY INTERNATIONAL LIMITED, a joint venture between Australia based Unistraw International Limited (a public, non-listed company) and New Zealand technology partners, has developed a new category of product within the functional foods / energy drinks sector. A category which is set to revolutionise the way people think about energy drinks and supplements.

Deploying disruption innovation – nano technology, bio-active components combined with a highly innovative and patented delivery system – e-company has created what is arguably a world first product range. Being launched in multiple delivery systems the products provide high barrier to entry, are made using well-protected, proprietary technologies and will meet unmet consumer demand for mental and physical energy needs.

With widespread applications in both developing and developed markets, e-company has created one of the biggest innovations in functional drinks seen in recent times. Late-stage commercialisation plans are underway with a number of market launches planned for late 2009 / 2010.

Summary of Project	Project Value	Type and Nature of Collaboration	Expertise required from Singapore	Name of Company and Contact person's details
State of art process technology producing proprietary bio-actives (PPT™) Formation of a completely new category of products: delivered in-mouth, in beverage or via patented drinking straws Large scale applications across global markets: in bars / nightclubs, convenience, local stores and grocery. Business centered on a market that is forecast to grow by ~USD 10 billion over next 3 years * (4 to 5 billion serves) Exit strategy planned in 2 to 4 years	USD 100 million target	Master Distributor agreements in key markets throughout Asia (single or multi country) Singapore-based regional division Cornerstone investor USD 1 to 2 million in exchange for equity stake Joint ownership company (Country specific)	Experienced entrepreneurs in the fields of beverages, functional foods and or nutraceiticals Brand & distribution partners for Asia Sophisticated investors with expertise in driving high growth companies	E-Company International Ltd Mr Brian Direen Email: brian@e-companygroup.com Tel: +64 27 221 0857 Unistraw International Ltd Mr Tim York Email: tyork@unistraw.com Tel: +61 418 228 857 www.unistraw.com

* Source: Datamonitor, 2009 Updated on 31 August 2009