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| Home > Events & Services > SBF Events |
| SBF Events |
Marketing ROI
Presenting Value through Analytics
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| Date |
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7 Jun 2012, Thu |
| Time |
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9.00am - 5.00pm |
| Venue |
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SBF Seminar Room 1
(22nd Level, Keppel Towers)
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Fee per pax
(excl GST) |
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SBF Members - S$280.00
Non-Members - S$350.00
(15% off when you signup before 25th May!)
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When justifying marketing & business development plans, the proposer often has to weigh the marketing investment costs against any potential profits resulting from higher sales. It is, however, all too easy to over-forecast profits and underestimate hidden costs. Ace your proposals by accurately factoring in relevant margins & abstruse costs, contextualizing to the correct types of promotional activities, and aligning those numbers to your shareholders’ value expectations.
Workshop Outline
| S.No |
Programme |
| 1 |
Introduction
• Costs associated with marketing investments
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| 2 |
Breakeven Analysis
• Relevance of cost behaviour
• Forecasting breakeven sales
• Use of Contribution Margin
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| 3 |
Calculating return on common marketing investments
• Advertising & promotion
• Use of sales commissions
• Changing selling price
• Offering trade discounts
• Use of promotional trade rebates
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| 4 |
Building in hidden costs
• Costs associated with higher inventory
• Costs associated with higher receivables
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| 5 |
Additional costs in longer-term business development investments
• Time value of money
• Holistic approach in identifying other costs
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Training expenditure qualifies your company for up to 400% tax deductions or up to 60% cash payouts under the Productivity and Innovation Credit (PIC). .
Please check with your tax accountant or IRAS. Terms & Conditions apply.
"The course is very structured, the consultant is very clear in her illustration and explanation, drawing from her wealth of experience and perspective of different businesses." – Past Participant
OBJECTIVES
This practical hands-on workshop equips proposers & approvers with a comprehensive model to calculate the expected return on marketing investments, taking into account all associated costs.
TARGET AUDIENCE
Business Development Managers, Marketing Managers, Product Managers, Finance Managers, General Managers and Entrepreneurs.
METHODOLOGY
Lectures, series of demonstration & exercises.
Trainer:
Grace Chow is a qualified accountant by training and has well over 20 years of working experience in public accounting, banking, fund management, and corporate training. She is highly experienced in training participants with no financial background, especially sales & marketing professionals, and at different levels from top management to executives. Grace has conducted regional financial management & related programs for a wide range of clients in the Asia-Pacific region, and has worked closely with many in assessing business plans including business development plans.
Grace’s past & present clients include (in alphabetical order) Asia Pacific Breweries, BASF, Bosch, Carrier, Caterpillar, Citibank, Dumex, GE, HSA, Honeywell, ICI, Keppel Land, Maersk, Merck/MSD, Mitsubishi, NTUC Club, OCBC, Osram, Pfizer, Raffles Medical Group, Roche, SBF, SATS), SCORE, Shell, SGH, SMRT, Singapore Power, ST Aerospace, Telekoms Malaysia and WDA, amongst many others.
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Administrative Details
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- Please fax this registration form to reserve a seat, followed by mail copy of this form and a cheque to SBF. Cheques should be made payable to “Singapore Business Federation”. Please indicate the Ref No., company’s name, and participant’s name at the back of the cheque.
- Registration is on a first-come first-served basis. No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company is allowed. We regret that no refund will be made for cancellation and non-attendance.
- SBF reserves the right to make any amendments and/or changes to the programme, venue, speaker and/or topics if warranted by circumstances beyond SBF’s control. SBF reserves the right to refuse entry to registrants whom have not made payment for the event.
- Confirmation of your registration will be emailed to your company upon receipt of full payment.
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Ref No: ENTP 095/070612/04F
REGISTRATION FORM - Attn: MR Dept
Fax: 6720 2930
Closing date: 31 May 2012
NOTE : As a precautionary measure, our advice is for members who are unwell not to attend the session.
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Registration
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