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Embracing A Brave, New Economy:
Developing A Product-led Economy
Date : 3 Dec 2009, Thu
Time : 8.30 am - 12.45 pm
Venue : Four Seasons Hotel, Ballroom Level 2
(190 Orchard Boulevard Singapore 248648)
Fee per pax (incl GST) : Free for SBF Members



The global economy is changing and Singapore needs new products and ideas to continue thriving in the years ahead. As we emerge from the economic downturn, proactive businesses are strengthening their capabilities to capitalize on the upswing in the new economy. In this half-day seminar, business leaders who have achieved success in commercializing their products will share their stories and shed light on their product development journeys. Join us and be inspired about the countless possibilities for your businesses, if you could take them to greater heights, with the building blocks of the new economy.


Time Programme
8.00 am Registration
8.50 am Guests to be seated
9.00 am Embracing a Brave New Economy –
Developing a Product-Led Economy

SPRING Singapore
9.20 am Creating Successful Global Home-
Grown Products

OSIM International
9.40 am Scoring a Global First - Experience of
Developing World First A380 Hi-Lift

Aeromobiles Pte Ltd
10.00 am Seizing Growth Opportunity from
International Regulations - Developing
Regional First Voyage Data Recorder (VDR)

Pamarine Pte Ltd
10.20 am Tapping the Untapped Bottom of
Pyramid (BOP) Market - The Story of
Solar Lanterns in Laos

Sunlabob Renewable Energy Ltd
10.40 am Panel Discussion: Critical Success
Factors of Product Development –
From Conceptualisation to Marketing

OSIM, Aeromobiles, Pamarine, Sunlabob
Renewable Energy
11.10 am Networking Break
11.30 am Insights to Designing World Class
Products

Lawton & Yeo
11.50 am Successful Market Penetration through
Strategic Product Design

XentiQ
12.10 pm Panel Presentation: Collaborative
Product Development - Matching Supply
Technologies to Adopters

KooPrime, WiMe, SIF
12.45 pm End of Seminar




Administrative Details
  • Please fax registration form to reserve a seat. Registration is on a first-come, first-served basis.

  • Confirmation of your registration will be emailed to your company.


  • Please present email confirmation for admission to seminar room.


  • Ref No: MBER 194/031209/11W
    REGISTRATION FORM - Attn: Celest or Gwen
    Fax: 67340610 / 68276801
    Closing date: 30 Nov 2009

    NOTE : As a precautionary measure, our advice is for members who are unwell not to attend the session.



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