Programme Guide
8.00 am	Singapore Brand Conference 2010 Registration
9.00 am	Keynote Address Guest-of-Honour
9.10 am	Session 1 Building Borderless Brands: Rethinking Innovation Session Chair: Mr Inderjit Singh, CEO, Infiniti Solutions Rethink, Retrain, Re-engineer – Branding Innovation: A Study of Singapore SMEs Dr Wilson Chew Group Principal Consultant & CEO StrategiCom – The B2B Branding Specialist The Implications & Dynamics of Building a Borderless Brand Mr Raymond Kwok Director of Business Development Jurong Consultants
	PANEL DISCUSSION 1 Panel Chair: Mr Inderjit Singh, CEO, Infiniti Solutions Dr Wilson Chew, Group Principal Consultant & CEO, StrategiCom Mr Raymond Kwok, Director of Business Development, Jurong Consultants
10.40 am	Coffee Break
11.00 am	Session 2 Defending Your Brand While Expanding Into New Markets Session Chair: Mr Teng Theng Dar, CEO, Singapore Business Federation The Battle of the 21st Century: Attacking Your Enemy’s Strength Mr Jacky Tai Principal Consultant StrategiCom – The B2B Branding Specialist Protecting Your Brand From Global Competition Dr. Stanley Lai Head of Intellectual Property & Technology Allen & Gledhill Navigating the China Market – Defending Your Design Mr Chan Chong Beng Chairman Goodrich Global
	PANEL DISCUSSION 2 Panel Chair: Mr Teng Theng Dar, CEO, Singapore Business Federation Mr Jacky Tai, Principal Consultant, StrategiCom – The B2B Branding Specialist Associate Professor Hooi Den Huan, College of Business, Nanyang Business School Dr Stanley Lai, Head of Intellectual Property & Technology, Allen & Gledhill Mr Chan Chong Beng, Chairman, Goodrich Global
12.30 pm	Lunch
14.00 pm	Session 3 Using Media to Create Borderless Brands Session Chair: Mr PN Balji, Veteran Journalist What CEOs SHOULD Do to Better Engage the Media – The Media's Perspective Mr Azhar Khalid Senior Editor MediaCorp News Hub What CEOs MUST Do to Better Engage the Media – The CEO's Perspective Mr Steven Tham CEO Leeden Limited
	PANEL DISCUSSION 3 Panel Chair: PN Balji, Veteran Journalist Mr Azhar Khalid, Senior Editor, MediaCorp News Hub Mr Stanley Leong, Senior Producer & Presenter, 938LIVE Mr Steven Tham, Chairman & CEO, Leeden Limited
15.30 pm	Coffee Break
16.00 pm	Session 4 Stepping Across the Dotted Line – Brand Consistency Through Service Delivery In A Culturally Diverse World Session Chair: Associate Professor Annie Koh, ,Dean Office of Executive & Professional Education, SMU Stepping across the dotted line: Brand Consistency Through Service Delivery in A Culturally Diverse World Dr Tim Andrews Director of International MBA University of Strathclyde Managing A Brand in Diverse Markets – A Case On Thermal Limitec Mr David Thomas CEO Thermal Limitec
	PANEL DISCUSSION 4 Panel Chair: Associate Professor Annie Koh, Dean, Office of Executive & Professional Education, SMU Dr Tim Andrews, Director of International MBA, University of Strathclyde Mr Jeffrey Tay, MD, Marshal Systems Mr David Thomas, CEO, Thermal Limitec
17.30 pm	Closing Address Mr Inderjit Singh CEO Infiniti Solutions
17.45 pm	Close of Event

To register : http://www.singaporebrand.org/registration/