About Dr Yu Shiwei

- President of Top Leader College
- Dean of Institute of International Leadership Shanghai Jiaotong University
- Past Experiences

Post – Doctorate in Business Management, Harvard University

Post – Doctorate in International Economics, Oxford University

Vice-CEO of Japan Airlines (Taiwan)

Vice-CEO of Estee Lauder Cosmetic (US)

GM of US Fulton Group (China)

- Author of 15 best-selling books on corporate management in Asia
- Being featured on MediaCorp TV Channel U, MediaCorp Radio 95.8FM and Lianhe Zaobao Newspaper in 2008 & 2009

In a time if economic turmoil, cutting costs for both small and large enterprises is crucial in enabling businesses to better weather the crisis.

Dr. Yu Shiwei’s course is specially designed to focus on effective communication as well as external and internal contrarian marketing to help your business in cost reduction and revenue increase.

Day 1: Effective Communication (Cost Reduction)

How to make effective communication a key contributing factor to a company’s competitive advantage?
How to establish a “culture of communication” in a company?
How to communicate effectively with supervisor, colleagues and subordinates?
What are the key principles of effective communication?
What is the most effective way to communicate with one another?
Which is the most important communication behavior?
What is the best mode/channel of communication?

Day 2: Contrarian Marketing (Revenue Increase)

How to master the laws of marketing innovation?
How to plan and establish marketing objective?
How to implement flexibility in the use of marketing methods and tools?
How to enhance negotiation skills so as to increase profit from sales?
How to choose the most effective marketing channel for businesses?

"Dr Yu Shiwei is an outstanding entrepreneur. Together with his international experience and knowledge of managing enterprises, he is indeed a master of business management in Asia like his counterpart Jack Welch"
- David Poh, PropNex Senior Group of Directors and Corporate Training Director

Dr Yu has been instrumental in developing management talent in companies such as Japan Airlines, Philips, Kodak, Alcatel Bell, Unilever, 3M ABB, APP, UPM, China Telecom, Motorola, Siemens, Daiichi, Peking University, Tsinghua University Zhongshan University, Fudan University, Jiantong University and Nanyang Technological University (NTU)

Limited Seats! Hurry Up! Call now
Tel: 6534 9969 / 6534 9979 / 9178 7888
Website: www.rbi.com.sg