How to Grow Your Marketing and Media Budgets in a Shrinking Economy…
…and provide your sales team an unbeatable edge against the competition.
Programme Introduction
The economy is in free fall. Your budgets for media, marketing and sponsorships are being slashed. All the hard work you have done to build your Brand’s presence over the years is about to fade away. Sliding marketing position, diminishing share of voice, your brand’s future, your future…..
But it doesn’t have to be that way.
Learn how to leverage corporate trading and contra relationships to gain additional regional and local media space, develop long-term marketing partnerships and increase your brand’s exposure through exciting sponsorship opportunities.
As well, you will learn how to give your sales and business lead teams a competitive edge to secure long-term deals over the competition and grow market share in leaps and bounds.
With this knowledge in your arsenal, your future and your brand’s will look bright!
Key Benefits of Attending
- Understand the limitations of direct corporate trading and contra relationships
- Learn to leverage your company’s goods & services. – to unlock a wealth of media, marketing and sponsorship opportunities
- Gain access to Media, Marketing and Sponsorship opportunities at regional and local levels without using cash
- Create lasting Corporate Partnerships that will help recession-proof your marketing activities
- Understand the simple yet powerful application of modern corporate trading to give your sales and business lead teams the edge
Who Should Attend
Marketing Directors, Marketing, Media and Sponsorship Directors/Managers, Corporate Communications Directors/Managers, Sales and Business Lead Team Directors.
Trade Diagnostic Business Analysis - FREE
All participants will receive a Trade Diagnostic Business Analysis for their business free of charge. This Analysis will uncover the leverage potential of a business’ assets and services, a New Market strategy for Sales and Business Lead Teams and a review and strategy to implement corporate trading within your current suppliers. Valued at $5,500!
Speaker’s Overview
Mike Cameron has spent the last 15 years in the Media, Strategic Sales and Marketing industries in Canada, the UK/Europe, Asia Pacific and Australia. He established and builds a highly successful Outdoor business in Australia which was sold to Eye Corp. Mike has also been involved with some of the leading brands across Asia Pacific relating to their strategic sales and marketing direction and development. Mike is now the Head of Media and Corporate Trade Director for BarterXchange Singapore Pte Ltd – helping leading media companies and corporate advertisers to manage their strategic corporate trading relationships across Asia Pacific.
Administrative Details:
To confirm your participation, kindly send indicate your
Company's name, Participant's name, Designation, Email and Contact Details to MR Dept, email:
participate@sbf.org.sg ,
no later than
Friday, 20th February 2009.
Please note that seats are in limited availability. For more details please contact Mr Eady Ng at 6827 6867.
