Corporate Identity Guide
The logo encapsulates the vision of Singapore Business Federation (SBF) to champion the interests of business in trade and investment and labour management relations.
The initials of SBF, the apex business chamber in Singapore, are woven into the logo, with an 'S' taking the form of a rising flame. As the flame interlaces with the water ripple, a 'b' takes shape. The 'f' is formed through the intersection of the two elements.
The emergence of the flame from the ripple is a symbolic articulation of SBF's role in representing Singapore's business interests beyond the national boundaries. The ripple effect formed by a drop of water underscores SBF's intention to make a significant impact on business, the national and global economy.
The logo in its totality, suggestive of a human element embracing the 'S', is an expression of the support and contribution of all business leaders towards the economic development of Singapore.
A marriage of red and blue is also used to reflect the 'vibrant' and 'resilient' private sector.